September 13, 2017

Website SEO Audit Tips To Boost Google Ranking

Website SEO Audit Checklist
The website can help a business grow through advertisement products or selling products. Then business owners always think about their a modern idea to improve their selling. The website is the main sector that they think about and uses it to promote their business and products. To have a good website is not hard but to make a website ranking on the first page of the search engine is not easy. Then today I will publish a new tutorial called SEO audit. It will help a website to improve ranking and traffic. Or if you need our help to improve your website traffic, we suggest you visit our service.

Factors To Focus on Search Engine Optimization (SEO) Audit

Pages Indexed by the Search Engine

Pages indexed by Google (do a site: command in Google). I suggest you to use Google Searchconsole to review your website pages indexed.

Improve Domain Authority

Domain authority is a measure of the power of the domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authority. It ranks from 0 - 100 (100 being the best).

Website Domain Authority

Page Redirects

Response codes 301 - permanent redirects, 302 temporary redirects. Redirect links take users from one URL and send them to another URL. A site should not use too many temporary redirect links because it can make it difficult for search engines to crawl the site and 'link juice' is not passed on.

Review Server Errors

Response code 500 - When a website cannot send a requested page, it may have a server error. These types of server errors can negatively impact SEO, as they prevent search engine crawlers from finding the pages on a site.

Fix Page Not Found

Response codes 404 - not found. A website should have a “page not found” error page setup. This page displays if a user clicks on an internal link that is broken. This “404” page tells users the link is broken without creating a negative user experience, and it tells search engine crawlers the page is an error.

Check for Broken Links (internal)

While it is good to have links on a web page, you can have too many links. When pages have a high volume of links, search engine crawlers may think the page is low quality or spam. You should keep the number of pages with more than 100 links to a minimum and avoid pages with more than 1,000 links. This includes links to other internal pages on the website and external to other websites.

Workout on Too Many Links

While it is good to have links on a web page, you can have too many links. When pages have a high volume of links, search engine crawlers may think the page is low quality or spam. You should keep the number of pages with more than 100 links to a minimum and avoid pages with more than 1,000 links. This includes links to other internal pages on the website and external to other websites.

On-Site (Internal) Inlinks

Search engines favor the pages on a website that have a higher number of inbound links from other pages on the website. A page that is frequently linked to by other pages will have a higher authority in search. Important pages should have a high number (more than 100) of inbound links directed at them.

External Links (External Outlinks)

Any link to another website, Outgoing relevant links to authoritative sites are considered in the algorithms and have a positive impact on rankings. External links will give your website backlinks.

Improve Anchor Text

Anchor text is a snippet of copy that is linked on a web page. Search engines use anchor text to help identify what the destination page is about. The anchor text used on a site to link to other internal and external pages should be descriptive. Sites should use anchor text that describes the click-through page rather than generic terms like "click here".

Increase Website Backlinks

A "backlink" is created when an external website links to yours. This why some people refer to them as “external backlinks”. Links from high-quality relevant content and sites have a positive impact on rankings.

Restructure URL format

URL structures (inclusion of session ID,s non-ASCII characters, underscores, uppercase, duplicate and dynamic URLs). They should be under 128 characters Include primary keyword (and secondary keywords if they make sense) in the URL.

Missing Title Tags

Each page on a website should have its own unique title tag. The title tag tells search engines what the page is about, which helps it rank better. It also shows when you hover your cursor over it. Use Title and Description Tool to limit character.
<title>Blog Tutorial Supporter</title>

Duplicate Title Tags

When more than one page, category or tag on a website has the same title tag, it makes it difficult for search engines to correctly categorize and rank each page. You want each page, category or to have its own unique title to increase the likelihood it will appear in search engine results.

Multiple Title Tags

Because search engines use title tags to categorize and understand pages, every page should only have one title tag, so it does not confuse search crawlers and negatively impact SEO.

Check Long Title Tags

Search engine results can only display up to 70 characters (600 pixels) in a title tag; title tags for each page should be no longer than that.

Check Short Title Tags

Page titles below 30 characters (200 pixels). Use search engine checklist for review your website SEO status.

Check Page Title Structure

Title structure (including keywords) Every page should have a unique title and the most important keyword of the page should be used in the beginning.

Check Meta Descriptions

Meta descriptions are used in the search engine result pages under the page title. They should not be missing and it is best to keep them under 160 characters (980 pixels). Longer descriptions will be truncated. (Should include at least the primary and secondary keywords if it makes sense). Use SEO Title Description Counter Tool to make a right way.
<meta name="description" content="write your page description here"/>

Duplicate Meta Descriptions

Just as a page needs its own unique title tag, it also needs its own unique meta description. A meta description is a blurb that explains the page, helps search crawlers categorize it, and appears on search engine result pages. Each page on a website should have a unique meta description detailing what the page is about.

Check Missing H1 tags

Every page needs an H1 tag (usually automatically the page title)as this is the first thing that google crawls. So it should include your primary keyword (and secondary keywords if they make sense).
<h1>Damnak Angkor Travel, Siem Reap, Cambodia</h1>

Duplicate H1 tags

Just as a page needs its own unique title tag, it also needs its own unique H1 tag (usually the title tag) is used as the H1 tag automatically. Each page on a website should have a unique H1 tag stating what the page is about.

Check Multiple H1 tags

Any page should only have one H1 tag (even if it's not a duplicate).

Reduce Image Size

Images over 100 kb load slowly and reduce the performance of your website. I suggest to use Tiny PNG to reduce images before using on web page.

Review on Image File Names

Image file names should be unique and descriptive. Words should be separated by '-'s and should not include the number automatically assigned (i.e. IMG_3400) or dates. Ensure at least one image on a page or post includes the primary (and possibly secondary) keywords in the file name.

Review Image Title Tag

Each image on a website should have its own unique title tag. The title tag tells search engines what the image is about, which helps it rank better. It also shows when you hover your cursor over it.
<img src="http://www.domaincom/image.png" title="blog tutorial supporter"/>

Audit Image Alt Tag

The image alt text should be unique and describe what it is, it's used by screen readers that blind and visually impaired people use, to tell them what is in an image. It's also used by Google to understand what the image is. It should have no hyphens and be under 100 characters. At least one image on a page should include the primary keyword (and secondary keywords) if they make sense.
<img src="http://www.domaincom/image.png" alt="blog tutorial supporter"/>

Create an HTML Site Map

Html sitemaps are used to guide potential customers/ customers. It's useful to have one in the root directory and visible in the website footer. It will have a tiny positive impact on SEO.

Related: 12 SEO Tips To Improve Website Traffic Quickly

Create XML Site Map

This type of Sitemap is used by search engines to double check if they found all relevant content. It’s a road map which helps them crawl your website. It may help your SEO. Use XML Generator tool to create one for your website.

Set up Robots.txt

Robots.txt (crawler directives - the standard used by websites to show crawlers where they are not allowed to go by using Disallow: and where they can (and should) go by using Allow:, and by pointing them at a Sitemap:.) the URL can still show up in the search results when they have enough links pointing at them. Robots.txt is a file on a web server that prevents search engine crawlers from accessing parts of or an entire site. When this file is present, it severely restricts a website’s ability to show up in a search.

X-Robots-Tag 1

X-Robots-Tag 1 - really prevent search engines from showing the pages you block in the search results.

Canonicalization and Canonical Tags

Canonicalization (refers to individual web pages that can be loaded from multiple URLs). Google sees this as duplicate content which can have a negative impact on SEO. Canonical tags (relates to the Internet, SEO and search engines; helping search engines identify which is the original page in relation to duplicated content) can be used to help resolve this.
<link rel="canonical" href="" />

Website Speed Analysis (Page load times)

Site speed and performance (Google Speed Insights) The amount of time it takes a website and web page to load impacts its ability to perform well in SEO. Pages with slow load speeds may rank lower than pages with higher load speeds.

Page Speed Analysis

Improve Low Word Count Page

Web pages with a low word count often receive poor placement in search results. Pages with 300 or more words will be more likely to show up in a search. Use Word Counter Tool to counter contents.

Review Session IDs

A session ID is an information on a website used to track a visitor’s activity. It is often included in a URL. Using this type of data can negatively impact search rankings as search engine crawlers have trouble understanding session IDs.

Insecure Forms

Websites that request secure information from users (such as payments and personal details) should use a secure connection (https). Without this secure connection, others may intercept the users’ information, such as emails and passwords.

Web Traffic Analytics 

Continually assessing, analyzing, and improving a site requires analytics. A website should include code that collects analytic information on every page of the website then Google Analytics is a best tool for you. Without this code, it is difficult to see website traffic statistics, determine how a site is performing, and create plans to improve the site.

Related: Use Search Engine Checklist to Check SEO Score

Check Website Reachability

The deepest level of your content should be no more than three clicks from the homepage. When website architecture is structured this way, it makes it more accessible for both users and search engines. Sites with proper architecture are more visible in search as engine crawlers can find more pages as they move through the site.

Review Host Name

Sites allow users to visit them through different hostnames (i.e., a site may use both "" and ""). All hostnames should point to the same site. This tells search engines it is one site rather than two different sites.

SEO Keywords Research

These are words and phrases that your target audience are likely to search on to find your website content. High search volume but low competition is best. Best keywords lead your website to get more and more organic keyword rank on search engine.

Dead-end Pages

A dead-end page is one with no links to other internal pages. It is a dead end for the user because they have no way to navigate to another page on the site. Each page should have a link to another page, as this keeps users on a site.

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Keo Sopherth Professional Blogger

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6 Replies so far - Add your comment

  1. Very informative article. Clearly defined the audit of websites.

    1. Thanks Muhammad Kashif, more information about Search Engine, please subscribe our newsletter.

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