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February 15, 2019

Biggest Myths And Misconceptions
There are some myths and misconceptions regarding the use of texting software in SMS marketing that may hold you back just like several other small businesses from reaping the innumerable benefits of it. Well, this is quite understandable because these are new and the marketers have to wade through the different software to evaluate its true effectiveness.

Therefore, starting your text message marketing journey can really be a bit overwhelming until and unless these common myths and misconceptions surrounding SMS marketing are demystified and the facts are not separated from fiction.

Once you know about the worth of these tools and software you will have no worries or fear in adopting SMS marketing. This process will surely and effectively enable you to outpace your competitors quickly. No matter how intimidating it seems to you to learn about these new yet valuable marketing tools, it is not at all difficult to use these.

Apart from that, when you consider the fact that SMS produces better engagement rates that are typically six to eight times higher than email marketing results, retailers normally take on to these tools and software to achieve their desired results in marketing.

Myths and misconceptions debunked

Text message marketing is probably the best way to interact and engage with your business prospects and customers. It is more effective than any other marketing channel as it produces greater engagements and in many cases, it even translates to an enormous enhancement in business profits and revenues.

The data collected from different surveys speak for its effects such as:

  • Texting converts the cost of support calls from $20 to just a few pennies
  • Texting is the most used mobile app
  • More than 97% of people use it at least once in a day and
  • Recipients are more likely to open text messages before any other traditional methods of mobile communication.

 Texting Software Demystified
Designed by Katemangostar / Freepik

However, despite all of these promising proofs available, it is the myths circulating that is causing most people to look the other way from this texting software for small business and miss out on the opportunities offered by a profitable marketing channel.

Here are a few myths debunked for you which will help you to use one of the texting software for growing your business with proper SMS marketing.

Myth 1: This is only for the millennial to use. This is one of the most pervasive myths about SMS marketing and texting software. Most companies think that it is an only effective form of marketing to tap the younger generations but the truth of people of all ages follows text messages including the lost generation as well as the baby boomers. However, the key to achieve success in SMS marketing strategy for all generations is to know the unique needs and wants of your target audience and to create campaigns that will be valuable for your audience.

Myth 2: These tools are not that effective. Many people believe that text messaging is not used as widely as other marketing channels such as social media and email. Therefore, this is not as effective as those. However, the opposite is actually true and customers respond to SMS messages more quickly and consistently as compared to the other channels. Apart from higher message delivery it also encourages higher conversion rates than other marketing strategies.

Myth 3: Customers are bothered. Most businesses believe that text messages are very personal and therefore people will not receive a text message from a business for promotion or to make an offer. However, since these tools have an opt-in feature SMS marketing is less intrusive than other marketing channels. Without opting in no one can receive any solicitations. Moreover, since these messages are usually less than 160 characters making it clear and concise, it enables them to quickly scan the message and find its value for them before taking any action.

Myth 4: A few businesses also consider that SMS marketing and software is costly and too time-consuming to use. They also believe that they will need to have specific training and special knowledge to use it. However, this is one of the most cost-effective channels that you have today and it is not required to be a marketing expert to use it. This will increase sales through awareness of offers and coupon redemption. With more predictable results, you will be high on confidence and enjoy the highest ROI with an increased subscriber count.

Myth 5: It allows only one-way communication is what most business owners think. They think that recipients cannot reply to their message. However, with text enabled numbers your customers can easily reply to your messages sent out. These replies are often rolled into Chat so that you can pick up a personalized communication with your strategically targeted individual contacts.

Myth 6: Most people also think that SMS marketing is the same as MMS marketing. Well, apart from the fact that these are both forms of text message marketing, there is nothing similar between the two. MMS allows you to send text messages containing rich graphics, images, animations, and short videos unlike SMS. The end user does not require having any specific technology. If you send a link through a standard SMS to see an image or a video the user must visit the webpage with that content or have to download it to their mobile device.

The cost factor also makes the use of SMS marketing strategy more effective and popular. Apart from that the customers usually do not need to have any specific phone plan to send or receive a message.
Therefore, from a marketing standpoint, there is no reason that you should not opt for SMS marketing and use special texting software to reach out to more and more people helping your business to grow.
However, if you want to use the MMS service, the cost may be a bit high but when the engagement level or the benefits of paid ads are considered this form will prove to have even a higher ROI.


February 11, 2019

You may know your business well, but do you know what can boost your business? If you think digital marketing is all about making random posts with relevant hashtags on social media, you have got it wrong. The world of digital marketing is vast and social media handling is just one tiny aspect of it.

You may know the basics of SEO theoretically, but executing it timely can be a tad bit difficult and you will soon find yourself muddled in the realm of digital marketing. This is precisely why we have “experts” in every field and an SEO consultant is one of them. This is a sample of the SEO Audit Tips that every SEO Consultant Report to the website owner.

What Does an SEO Consultant Do?

An SEO consultant will first check the health of your website or you may call it the SEO audit. This audit is delivered in the form of a report. You can find all the problem areas in this report and a customized solution is provided for the same. This report is often provided for free of cost by a most digital marketing company in Chennai.



An SEO consultant will understand your business niche, your audience, the end goals, and the objectives. Keeping these parameters in mind, the consultant will suggest a working SEO model suitable and unique to your business. These action plans will help you achieve your business objectives, whatever that may be:

  • To boost the rankings of your website
  • To increase sales
  • To get more leads
  • To increase followers
  • Or all of the above

An SEO consultant will exhibit the following characteristics:

Enthusiasm in Your Business

The consultant will be very eager to learn about your business, the industry, and the background. They actively seek this information for strategizing a plan that is unique to your business. You may have to share your marketing goals with the consultant.

If the consultant is new to your field of business, they must put in extra efforts to understand the business and its channels. On the contrary, if the consultant has prior experience in your industry, they will look for innovative ways to amplify your business reach.

SEO Consultant Is Able to Communicate Effectively

The SEO consultant oversees the entire digital marketing campaign and recommends changes whenever needed. Most local businesses have only started to venture out into the realm of digital marketing and the multilevel SEO techniques may seem overwhelming to them. In such a scenario, an SEO consultant presents the facts and figures in a layman’s language. The intricacies of the SEO campaign, PPC, and Google Analytics are effectively communicated by the SEO consultant.

SEO Consultants Are Knowledgeable

An SEO consultant will understand different areas of business and SEO techniques;

  • Media mix
  • Integrated marketing
  • Actionable marketing strategies
  • Flight dates
  • Success metrics
  • Keyword analysis

The consultant is responsible for carrying out a variety of tasks and does so by effectively optimizing the digital campaign results. When you work with a knowledgeable SEO consultant, you are bound to benefit on multiple levels.

Cost Savings

While a consultant will show the business innovative ways to enhance the impact of their digital campaign, they also successfully save money and efforts in advertising. They manage cost savings in Google Adwords bidding by doing manual bidding and strictly monitoring the ad spending.

They also effectively make use of the negative keywords, which block your ad from being triggered by unwanted phrases or terms. This ensures that you will get only highly targeted clicks on your ads.

There are a lot of other ways in which an SEO consultant can help you cut down the marketing budget.

Conclusion

Irrespective of the nature of your business, an SEO consultant will help you achieve the desired results by utilizing the appropriate techniques. They are responsible for the overall performance of the business online. Hiring SEO services in Hyderabad in the early stages are crucial for the long run sustenance of the business.

January 24, 2019

Authority Optimization
There are three words you would repeatedly hear when it comes to search engine optimization: content, relevance, and authority. Content and relevance are important to drive up rankings and remain updated for SEO purposes.

But what about that last one—authority? Does your brand understand authority when it comes to optimization? Read this article for a brief primer on authority and how to optimize your content ideally to increase this aspect:

Understanding Authority in the Context of SEO

Authority Optimization
Image Source: https://pixabay.com/en/analytics-charts-graphics-marketing-2618277/

Search engines algorithms are becoming more specific year by year. Try to think about web search in a manner a company like Google does. They want to make each result a user gets as relevant as possible to the search phrase. In addition, search engine companies want to offer monetized links in the least intrusive manner possible. In recent years, there’s another major concern for search results: accuracy.

Remember internet search in the early 2000s? Just as web browsing was becoming popular, so did online scams. Web users were getting tricked into clicking links that might have downloaded malware into computers. Some were getting duped into clicking repeatedly for certain site owners to make money. Those days are long gone thanks to search engines improving their algorithms to weed out such duplicitous content.

Enter 2017: Search engines are now concerned about the links getting top ranking on their sites. More and more web users are concerned about issues like fake news, where sites may appear credible, but are hawking scams of one sort or another. Authority of websites appears in this context. Search engine companies not only want to provide users with the most relevant link, but they also want to make sure the link comes from a trustworthy and credible source.

For example, if you Google “cancer,” the top links would be from highly credible websites, such as government medical sites or organizations dedicated to battling cancer. The links won’t be from one of the many so-called alternative medicine sites advertising “cancer therapies,” no matter how well optimized these sites are. This is roughly how search algorithms prioritize authority over quantity.
Essentially, your website has a better chance of ranking high up by building authority, as opposed to just optimizing for keywords and random links. To boost a better ranking learn more about website SEO Audit Tips then you will know what should you optimize beside authority optimization.

What Gives Your Website Authority and Credibility

Now you have a general idea about what authority is and why search engines value it. But what exactly makes your website authoritative? Do you need a .gov or a .org domain extension? A review from Bill Gates? Not exactly (though these things would certainly help!)

The main feature that gives your website authority is relevant and truthful information. You can achieve this by doing some simple things, such as removing spelling errors and grammar mistakes from the site. Remove any and all plagiarised content. Use only original content, including photos, on your site.

More importantly, websites can lose authority because of bad links. Check out the link directory for your website. Is your site linking to other websites that have low rankings, bad reviews, or are marked as spam? If so, immediately remove those links. Remember, quality is important than quantity.

There are off-page authority building tactics you can undertake as well, such as having your site linked on websites that are more popular and well-known. Having your site reviewed or mentioned by recognized social influencers would help as well.

Authority Optimization and How to Do it?

Website Authority Optimization
Image source: https://www.freepik.com/free-photo/laptop-with-smartphone-table_3506392.htm

There are two main types of authority online. One is website authority, and the other is a brand authority. Website authority refers to how credible a site itself can appear with both on and off page optimization. Brand authority refers to how popular and well-established a brand is. For example, an official Nike website would have more authority compared to just any show-selling e-store without famous brand associations.

Don’t be discouraged if you are running a small business and want to create a credible website. You don’t need mega brands to sponsor you to get better rankings.

You can aim for either website or brand authority depending on your business model. If you are trying to build a brand, then the latter is best. Otherwise, focus on building the credibility of the website. Authority optimization should be part of your larger digital marketing push. You can hire a reputed specialist like Shout SEO Agency to design your brand or site an authority optimization strategy.

A specialist can identify the weak points in your brand or site that damages its credibility and come up with solutions. Otherwise, your in-house team can undertake simple and easy efforts to build credibility.

Part of the plan should be using highly relevant keywords as much as possible to get better rankings. As mentioned above, use only credible links on the site. Try to gain customer reviews and brand or site mentions on social media. Professional reviews and mentions in real news articles would be a major plus.

The steps you need to build your site’s authority are simple. However, implementing the plan is more complicated. Once you understand what authority optimization is, then you can decide how to go forth with a credibility-building strategy.

January 4, 2019

Landing Pages, Conversions, and the Future of Machine Learning Technology
If you’re like most digital marketers, then you’d most likely trying to come up with new and innovative strategies to promote your brand.

After all, there are so many eCommerce sites out there these days, and as it becomes easier than ever to launch a startup, the competition only becomes more cutthroat.

That’s why some digital marketers are jumping at the opportunity to use machine learning to help get their products and services in front of the right people at the right time.

If you own online business and want to learn about machine learning and how it can help you create the best landing page for your website, boost conversions, and improve the user experience, keep reading.

Today we’ll take a look at machine learning in the digital marketing landscape and its potential to shape the future of online marketing, no matter which eCommerce platform you choose to use.

Full Frame Shot of Computer


What is Machine Learning?

Machine learning at its core is the use of computer or math algorithms to make predictions or identify patterns in large amounts of data.

In other words, machine learning is a subset of artificial intelligence and seeks to efficiently solve human problems.

The reason people like to use machine learning to analyze data is because it’s very fast and accurate.

You may not realize it, but it’s likely you have already had firsthand experience with machine learning in your personal life.

In fact, this web design trend of using artificial intelligence can be found nearly everywhere if you look closely:

  • Netflix movie recommendations
  • Facebook face recognition
  • Voice assistants from Apple, Amazon, and Google use machine learning technology
  • Internet dating matching
  • Spam filtering in your website’s commenting system
  • Chatbots you talk to when you need online help
  • And even spell check in a Word document.

Netflix
(Image Source - my account)

When used in digital marketing, machine learning can provide effective solutions that help businesses find out what customers want more of, and customers find what they want to buy.

So, let’s see how machine learning is being used and how applying it to your landing page design, either now or in the future, will help you grow your business.

1. Image Identification in Search Results

Google uses complex algorithms to identify your website’s images and place them in the right search results every time.

Being able to distinguish tiny details, Google’s machine learning helps rank images according to their relevance and recommend similar images so people can find exactly what they’re looking for.

Not convinced?

Try uploading an image of your own to Google images and see how closely the images that are recommended to you resemble your upload.

Image Identification in Search Results

And the best part is, Google’s machine learning is so advanced, it doesn’t even rely on image filenames to find similar images.

So, how does this apply to landing page design and online business?

By using machine learning on your website, complete with image identification functionality, you’ll be able to suggest products that relate to what the customer has already viewed on your landing page.

And with near perfect accuracy.

Doing this will help boost engagement, improve cross-sell and upsell efforts, and help your business generate more revenue.

2. Advertisements

Advertising your business across multiple channels is one of the best ways to drive traffic to particular landing pages, complete with calls to action that will guide people down the sales funnel.

However, poring over tons of data related to your pay-per-click advertisements to see which campaigns are working and which are harming your bottom line can take too much time.

That’s why digital marketers are using machine learning tools to gather data to help you more easily:

  • Discover the metrics needed to encourage more clicks and generate more sales
  • Make more data-driven decisions regarding things like campaign types, keywords, and ad placement
  • Overcome any issues you’re having when it comes to producing results

How will this help your advertisement and landing page design efforts you ask?

Well, right now it’s hard to tell since AI ad tools are still relatively new.

That said, Google recently announced their new AI ad tools designed to help marketers automate and develop more effective ad campaigns.

So, you can expect that sooner, rather than later, you’ll be able to do things like:

  • Choose multiple ad headlines and descriptions and let Google’s machine learning determine which are the best combinations
  • Allow Google to display specific ads to certain people based on the context of their search query, so more leads come your way that are actually interested in what you have to offer
  • Let Google generate actual ads for you (automatically) after providing basic information such as location and descriptions
  • Have your ad campaign optimization automated based on criteria you set

As you can see, machine learning does more than help drive customers to your landing pages from a relevant search result advertisements.

It also helps make digital marketing more effective and easily attainable by automating recurring processes.

3. Customer Behavior Analysis

When you create a landing page for people in hopes that they’ll convert into paying customers, you might add a search bar to make navigating your eCommerce site easier.

Not to mention, you can collect data from your website’s search bar in a tool such as Google Analytics to see which terms people are searching for once they land on your site.

Customer Behavior Analysis
(Image Source - my account)

Doing this makes understanding what your customers are looking for once they arrive on your landing page easier.

It also tells you whether you’re creating landing pages designed to drive high quality leads your way.

But to make things even better for people that arrive on your landing page, you might want to implement machine learning functionality into the search bar such as:

  • Autofill capability
  • Related terms
  • Misspelled terms

Machine Learning

This type of machine learning identifies your site visitors’ intent and helps better serve them the search results they’re looking for.

This, in turn, helps increase site engagement and conversions, resulting in more sales and growth.

Adding to this, those with a Shopify dropshipping business have a lot to gain from machine learning functionality when it comes to inventory management and customer behavior.

After all, when you run a drop shipping business, you don’t have to worry about how many customers come to your online shop and make a purchase.

That’s because inventory is managed by your suppliers and based solely on customer behavior. In other words, the more people buy, the more inventory you’ll have, and vice versa.

This automation makes running an eCommerce shop less stressful and more budget friendly, since you never have to worry about analyzing the data yourself or try to determine the inventory amounts yourself.

Are you interested in making your home based business even more successful?
If you currently run an online shop, even if it’s a drop shipping business, get into affiliate marketing, create a YouTube channel, or sell an online course based on what people are searching for once they arrive on your website.

This gives you the perfect opportunity to better monetize your website and make more money, all with the help of the data collected by machine learning tools.

4. Landing Page Copy

Compelling copy on your site’s landing pages is what will drive people further down the sales funnel and ultimately convince them to convert.

But the problem is, a lot of digital marketers don’t have the time or skills needed to craft engaging landing page copy.

That’s where machine learning tools designed to help the content creation process are helpful.

For instance, Articoolo helps you turn existing content into something completely original that your site visitors will love to read.

Landing Page Copy

This machine learning tool will:

  • Understand the current context of your content
  • Find resources to add to the article
  • Use relevant keywords and sentiment to keep readers engaged
  • Ensure the piece is highly readable

This advanced tool is perfect if you want to offer lead magnets on your landing pages to people you’re trying to convert, which can consist of exclusive blog content, eBooks, checklists, and more.

Final Thoughts

In the end, machine learning in the context of digital marketing is still in its infancy. And quite frankly, it’s still a little confusing too because the functionality is so new, and yet so powerful too.

That said, anyone that owns an online business that wants to keep up with the competition better familiarize themselves with the emergence of artificial intelligence and machine learning.

Even if just to gather some inspiration for landing page design.

Customers are demanding better user experiences more than ever before, and some of these experiences can only be achieved using the power of data analysis and machine learning algorithms.

So, take the time to evaluate your current digital marketing strategies and see where you can fit some smart technology in to drive more traffic, convert more leads, make more money, and satisfy more customers.

December 31, 2018

Facebook App Development
Facebook App Development is a most popular tool for developing their product and if you are a software developer and looking for the best solution to develop your business through Facebook Development. Eg: Facebook Messenger Chat Box, Facebook Instant Articles on WordPress CMS Website, you much create a Facebook App Development

Why do you need to have Facebook App Development? Of course, when you integrate Facebook Messenger Chat Box and other integration, you will need an App ID and App Secrets ID to connect and integrate with your website, therefore, on this tutorial, you will learn how to register a Facebook App Development.

1. Access to Facebook for Developer

To access Facebook for Developer, you need to access from your Facebook Profile account and to get the Facebook for developer website, you need to get it from the searching keyword of "Facebook for Developers" or a similar keyword.

Login Facebook App

2. Add New Facebook App Development

When you have ready access the Facebook App Development, it means you can create an App you want by just click on "My Apps" menu tab where you will see on the top right-hand side of its menu. The next step is clicking on "Add New App" on the drop-down menu.

Add New App

3. Create a New App ID

There are just a few things you need to provide to create a new app ID those are Email address after that click on "Create Add ID" button. The rest things are provided App information.

Create a New App ID

4. Additional App Information

Once you have done all the steps above you can provide some more information on your App setting. Why do you need to offer that information? Well, it is all about truth and more value to your new App. To provide some information just go Setting > Basic. Here is just additional information you should provide.

  1. Privacy Policy URL of your website
  2. Terms of Service URL of your website
  3. App Icon with the fit side of (1024 x 1024)
  4. Category of your App created
  5. Your website URL
  6. and Your Personal data.

Additional App Information

5. Activate Facebook Your App

You have provided that information above then it is time to use your App by activating your App. Find out the attractive button on the top right side. Once you have done, it is time to use.

Activate App




December 25, 2018

How to Integrate Facebook Messenger Chat Box on Website or Blog
Facebook Messenger Chat Box is a new plugin that allows you to integrate your Facebook Page Messenger experience to your blog or website. This messenger’s platform allows you and customer communicate with each other faster and easier. Your customer can interact with your business anytime and you also will know exactly who they are.

The Facebook Messenger Chat Box is automatically loading your history chat between your business and your customers. This messenger chat box will offer a personal experience to your customer and it offers you tracking data of chatting even after they left from your website.

This means Facebook Messenger Chat Plugin is the best chat box ever because everyone has ready Facebook page so he or she don’t need to sign up for starting a conversation when he or she visits your webpage. So this tutorial offers you the best experience to integrate Facebook Messenger Chat Box to your website.

Integrate Facebook Messenger Chat Box on Website

To start up integrate Facebook Messenger Chat Box then you need to follow these instructions;

1. Set up Messenger Script Code

Facebook Messenger Script code is the first thing you need to work out. There are two things you need to implement in this code, first is Facebook Page App ID and the second is Facebook Page ID.
<script>
  window.fbAsyncInit = function() {
    FB.init({
      appId            : 'PASTE YOUR APP ID NUMBER HERE',
      autoLogAppEvents : true,
      xfbml            : true,
      version          : 'v2.12'
    });
  };
  (function(d, s, id){
     var js, fjs = d.getElementsByTagName(s)[0];
     if (d.getElementById(id)) {return;}
     js = d.createElement(s); js.id = id;
     js.src = "https://connect.facebook.net/en_US/sdk.js";
     fjs.parentNode.insertBefore(js, fjs);
   }(document, 'script', 'facebook-jssdk'));
</script>
<div class="fb-customerchat" page_id="PASTE YOUR PAGE ID HERE"></div>
Before jump to other steps, copy above code and paste it in your notepad or any developed soft tools to start up integration.

2. Set up Facebook Business Page App ID

Facebook Page App offer another experience of building the thing on the Facebook platform with a new guide that surfaces educational resources and help new developer like to get what you want. Create Facebook developed App is to get App ID for integrating your Facebook Chat Plugin. If you are not sure How to create Facebook Developed App then here is a tip.

Facebook Page App ID

After set up Facebook Page App then copy App ID and replace on "PASTE YOUR APP ID NUMBER HERE" in the code.

3. Set up Facebook Business Page ID

To get Facebook Business Page ID, you have to access your Facebook Page then click on About then scroll to the bottom of the page you will get your facebook page ID then copy and replace in on the part of "PASTE YOUR PAGE ID HERE".

Facebook Page ID

4. Set up Messenger Platform on Facebook Business Page

Your Facebook page will connect to messenger chat box by integrating Facebook Page ID and Facebook Page App ID in the special code provide above.

Now you need to add your website or blog domain name on messenger platform, it is the Whitelist the domain of your website. To set up that just click on four Facebook business page Setting > Messenger Platform > Whitelist Domains.

Whitelist Domain Name

The important thing is website must connect with Hypertext Transfer Protocol Secure (HTTPS). If you are using Blogger Platform then here is How to Enable HTTPS on Blogger with Custom Domain.

5. Implement Code to Your Website's HTML Section

Now you have done all things above and it is time to add the code to your web pages. Copy the code that you have added Facebook Business Page ID and Facebook Business Page App ID paste it to your website HTML Section. The best location to paste this code in is bottom of your website code or before </body>.

You got all things done and hope you get the Facebook Messenger Chat Box on your web pages after refresh your website. If you have any question about it just comment below.

June 9, 2018

Clean up Useless Data on Wordpress Website
If you are using WordPress website and you want to clean up useless data from the database, now it is a chance to release some weight from your website. Remove these unnecessary data can significantly reduce website database size and speeds up backup processing and good performance.

Removing all this unnecessary data can significantly reduce your database size which speeds up your backup process and can add minor performance improvements as well.

WP Clean Up is a WordPress database cleanup and optimization plug-in. It cleans the Wordpress website old data such as Old Data Revision, Delete files, Draft files, Auto Draft files, Moderated Comments, Spam Comments, Trash Comments, Orphan Postmeta, Orphan Comment meta, Orphan Relationships, and Dashboard Transient Feed. When enabled, "Settings" then "WP Clean Up" enters the operation interface. You can see two tables and some buttons.

Those are the first form function is to clean up the data, where you can easily delete Revision,  Draft, Automatic draft, Pending comments, Spam comment, Recycle comment, Isolated article meta information, Isolated The meta-information, Isolated relationship information, Control board subscription cache. These useless data can be deleted item by item or click "Delete all" button to delete all useless data.

f|Function is to clean up the data

The second form function is to optimize the database, Here you can optimize all the tables in the database. This function is the same as the "Optimize table" effect in phpMyAdmin, saving everyone on phpMyAdmin. This plug-in also has a small effect, that is, you can delete those comments that cannot be deleted. Some of your friends may have encountered situations where you can't delete certain comments in the "Comments" menu. Just use WP Clean Up plug-in, it is Free Download. In addition to telling you that the plug-in code in the process of writing as much as possible in the background implementation, it will not affect the efficiency of the front desk, very intimate it.

Function is to optimize the database

WP Clean Up Plug-in Installation and Usage

(1) After downloading, unzip it to get the wp-clean-up folder, upload it to the /wp-content/plugins/ directory, and enable it in the background "plug-in".

(2) Enter the background operation: "Settings" → "WP Clean Up" enters the operation page.

(3) The first form function is to clean up the data and clean up the database according to your own needs. The second table function is to optimize the database, where all the tables in the database can be optimized.

(4) Explain some terms for everyone:

Revision: There will be an unmodified version of the article after the article has been modified, and a revision will be generated at regular intervals during the writing process. This is annoying.

Draft: When you write an article, you can save it by clicking "Save Draft". Custom menus, etc., may also generate drafts, which are not very useful.

Auto draft: Click on "Write Article" or "New Page" to generate a single click. It is extremely silent.
Orphan Postmeta: Information that remains in the wp_postmeta table after the article is deleted.
Orphan Commentmeta: The information left in the wp_commentmeta table after the comment was deleted.

Orphan Relationships: Information that remains in the wp_term_relationships table after deletion of articles, comments, and so on.

Dashboard Transient Feed (Dashboard Transient Feed): The subscription cache displayed on the homepage of the Dashboard is actually stored in the wp_options table. The volume is bulky. It is recommended to remove those subscriptions from the "Display Options" at the top of the Dashboard home page.

This is what I wrote to explain How to Clean Up Wordpress Website Database on the old version.